The Sketch Magazine naturally self-promoted The Studdy Dogs Portfolios, containing full colour plates of Bonzo images that had previously been published in the magazine itself.







Pascalls was a family-run business founded by James Pascall to manufacturer and sell predominantly sugar confectionery.  James Pascall had worked as an agent for Cadbury's before setting up business with his brother Alfred in a small shop off London's Oxford Street in 1866.  Initially they produced sweets such as herbal cough drops, candy and French rock.  In 1877, they moved to larger premises in Blackfriars and expanded their range.  In 1897 after a fire, the company moved out to Mitcham, in Surrey.

Studdy drew this wonderful illustration using Bonzo to advertise some of their products.  As well as appearing in several publications, it was also issued as a postcard.







Samuel Brothers was established in London in 1830 as a garment manufacturer and Livery Company.  The company had locations in Piccadilly, Oxford Street and was in Ludgate Hill for 80 years before moving to Clerkenwell Green.  The company is a traditional bespoke and military specialist tailor, supplying many London institutions and organisations.

In 1923 Studdy's Bonzo was used to advertise their Omne Tempus "Rubberless Raincoats".





Sphere Suspenders were one of the products made by Faire Brothers & Co. Ltd., of Rutland Street, Leicester.  They were manufactures of "Smallwares & Shoe Mercery" with outlets worldwide.  In 1923 the used an already published pre-Bonzo Studdy dog ("Cherchez La Femme.") to advertise their range of Sphere Suspenders.











Mansion Polish was launched in 1912, produced by the Chiswick Polish Company Ltd. (famous for its Cherry Blossom Boot Polish).  This great Bonzo advert was drawn for them By Studdy in 1922.







Another great advert featuring several Bonzos for the City Accumulator Company in London.





The first Wolseley experimental car was designed and built by Herbert Austin in 1895 and the company went on to become one of the largest manufactures of Birmingham.  In 1901 the Wolseley Tool and Motor Car Co. was registered, with Austin as general manager.  He left in 1905 to start his own company (Austin Motor Co.).  The company officially became the Wolseley Motor Co. in 1914.  In 1927 Wolseley was purchased by William Morris, who renamed the company Wolseley Motors (1927) Ltd and consolidated its production at the sprawling Ward End Works in Birmingham.  Finally in 1935 Wolseley became a subsidiary of Morris' own Morris Motor Company and the Wolseley models soon became based on Morris designs.

This lovely advert with Bonzo driving his own Wolsey car appeared in 1924.








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